Skills & Competencies for Marketing Communications Specialist II

Marketing Communications Specialist II job profile

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JOB SUMMARY for Marketing Communications Specialist II

Coordinates and implements marketing communications projects.

JOB RESPONSIBILITIES for Marketing Communications Specialist II

Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams.

Marketing Communications Specialist II SALARY RANGE

BASE 50%
$74,532
TOTAL 50%
$77,116
Job Level
P02
Job Code
SM15000347
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Marketing Communications Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Communications Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Marketing Communications Specialist II

1 Job Family Competencies – Proofreading
Proficiency Level -2
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Describes proofreading marks to follow and complete checklists.
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Level 2 Behaviors
(Light Experience)
Assists in document preparation, proofreading, and review to meet quality standards.
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Level 3 Behaviors
(Moderate Experience)
Completes a brief proofreading test to identify any inconsistencies.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates solid editing and proofreading skills to ensure clarity and conciseness.
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Level 5 Behaviors
(Mastery)
Champions proofreading processes using internal management tools to execute quality assurance.
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2 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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3 Marketing Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Specialist II
Proficiency Level - 4
5 Competency for - Marketing Communications Specialist II
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Marketing Communications Specialist II

1 Core Competencies – Products And Services
Proficiency Level -2
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a conceptual model to ensure a continuous increase of business sense within our business.
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3 Marketing Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Specialist II
Proficiency Level - 4
5 Competency for - Marketing Communications Specialist II
Proficiency Level - 5

Summary of Marketing Communications Specialist II skills and competencies

There are 0 hard skills for Marketing Communications Specialist II.
11 general skills for Marketing Communications Specialist II, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Specialist II, Products And Services, Innovation, Attention to Detail, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Specialist II, he or she needs to be proficient in Products And Services, be proficient in Innovation, and be skilled in Attention to Detail.

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